Niche Marketing Explained

One of the latest buzz phrase in the online world of business is "niche marketing". You've probably read that niche marketing is very important on the Internet. If you're wondering what's all this talk about, I'll try to explain what it means niche marketing.

I read that if you build an online business then you will have millions of potential customers. While in theory this may be true, you will have a hard time finding products that appeal to all web surfers. Online business will be better served by matching the product with a group of potential customers who are interested in this product.

"niche marketing" is a close relative to the term "target marketing." Targeted marketing is typically used in discussions where it is assumed that you already have a product, and you can study by a group of potential customers who would be most profitable for the "target" your marketing efforts. Niche marketing is usually discussed in situations where you do not already have a product. You can find a hot niche market, then find a product on the market for this particular group of potential customers.

niche market is simply a group of people with common interests. common interest can be a hobby, or issue, or social origin. There are many more examples of areas where groups of people have something in common. For example, there are many people who have chronic lower back pain. There are many more people who do not. people who do not have that problem all share a common interest. This will be a great example of a niche market. Instead of finding a product that appeals to all those who suffer from any kind of chronic pain, and specifically target only those who suffer from chronic pain in the lower back.

As you research the Internet for marketing ideas, you'll find the term "niche marketing" which is used very often. I hope you now understand what is meant by "niche marketing ."