Simple Steps to Internet Advertising

This article will be assuming that you already have a company website that you want advertised in Maryland over the Internet. techniques described will prove useful if you do not already have a website.

Search Engine Optimization Explained

The first thing you want to do is get your existing web pages optimized for search engines. What is meant by optimized?

keywords, search engines work on keywords, keywords for search. Keywords are what search engine user types in a search engine to find what you're looking for.

With this in mind, the words are what you tell the search engine you want to be placed under. When a person is looking for a product or service type "service you are looking for, they will also enroll in Maryland live in.

where you put the keywords on your site? title. Web sites have more than one title. Here is the URL itself, which can be considered a title, there is a title page, and here is what is displayed on top of your browser.

This will give you 3 options using key words, key phrases and Maryland on the website.

If you add "Frederick Maryland" on your company website or company blog, do not stand much chance that the first ten to search results page, if your company serves Frederick Maryland.

if you want to Maryland in the top ten search engine results, you had better use for Maryland more than once on their website. you had better use keywords in combination with the entire keyword Maryland, if you want to reach the top ten.

Why is this so? Suppose that a person should find the printer to get business cards printed up. If they type "printers" in the search engine they are going to see a link where you can buy a printer. So they get smarter and add something for your search term, for example:

printer in Maryland

which returns this result:

Printer Directory Printer Directory Maryland Maryland, Find or locate the printer, toner, ink cartridges, printer, cartridge, card, inkjet, HP, Canon, drives, digital photo,...

This is NOT a printing company, it is a directory printing company. Why that occurs, rather than a local printing company? Being a webmaster doing search engine optimization is a more highly skilled than the local webmaster.

Rather than try towin the directory webmaster , I suggest you use an existing page rank directories to help your little (relative)web printing company to rank higher .

incoming links.

how search engines determine who gets to number one and who came in second, and so on?

a precise answer to this question is well-kept secret in the search engine's head quarters, but it is generally known that the link popularity of figure prominently in the rankings.

The term link popularity warrants an article unto itself and beyond the scope of this article. Google the term and see what Wikipedia says about the link popularity when you're done with this article.

There are two aspects of link popularity: The total number of other sites that carry your link on it. The quality of these web pages.

If Frederick News Post web site is your link to him and the Washington Post is your link to it, which some think will carry more weight?

Back to the directory is # 1 in search engine.

As a local small business, you're not going to be able to knock the directory of his number one spot, but it also means that your competitor will not be able to do it.

All you can hope for is to be the only true company listed in the field of useless links to directories. And how can you do?

If you can not beat them, join them. Look for directories that are ranking high in the search terms you want below and list your website with them.

In most cases, the catalog is likely to have a free list of options, or offer a reciprocal link.

For now, take all the incoming links you get, it will not hurt anything, it can only help.