Do You Make These Internet Marketing Mistakes

If you want a successful website that generates sales, here are four common mistakes you should avoid:

Mistake 1: Using Flash. If your website is a great Flash presentation, you make a big mistake! Why? Given that consumers go to your web site to seek information, not to watch "I'm so cool Flash presentation. Ask yourself, when you go to a website, do you sit there and watch their ego-building Flash presentations, or click on "Skip Flash"link to get the right information?

Another major problem with Flash is that it is only "interesting" for the first time a visitor goes to your website. If they actually go back to your website, they will do everything they can skip the Flash presentation so that you can quickly reach the desired information. In my experience, NOTHING kills the internet for more than Flash. That is why almost never see the world's top sites like Google, AOL, MSN and Yahoo using Flash as the basis for their sites. If you are making this mistake, get rid of Flash, and instantly make your website a valuable source of information, because that's what consumers want.

error 2: Rent your webmaster to write text for your website. This is another big mistake that companies make. On an almost daily basis I get a call from a company that has spent a fortune building a website and I can not understand why they are not generating any sales. My first question is, who wrote the text for your web site? In almost every case they tell their webmaster wrote it.

Why is the error that the webmaster, write your own text website marketing? Here is a tip - Webmaster programmers, marketing experts who know how to write text that sells. If you want your website to generate sales, you hire a person who is an excellent copywriter and knows how to write words that make people want to buy! Would you hire your webmaster to write a display advertisement for you? Of course not! Then why on earth would allow you to write text for your web site? By having your webmaster to write text for your website, you are providing your web site will be a weak sales tool. To solve this problem, hire a marketing copywriter for writing text for your web site.

Mistake 3: Designing your website so that it is difficult to navigate. Have you ever been to the website where you have to click on different parts of the generic graphics or flash images to try and find a link to the information you're looking for? Why on earth do companies do it? It's not fun, it's not clever, it's stupid and annoying! When making your web site navigation (links to information) use the acronym KISS, which stands for Keep It Simple stupid! Easy sales. The complex is not. If your webmaster is trying to sell you on the use of the Flash file for the links, or other complex navigation systems, fire them immediately!

Mistake 4: They have no phone number on your website. People rarely trust companies that do not have a phone number. I certainly do not. If I am considering the purchase of products from the web site and do not have a phone number, I do not buy. I know that others feel the same way.

Following these recommendations, your website will be far more valuable sales and marketing tool.