Internet Marketing & SEO Basics - 2 More Tips to Effectively Target Your Audience Online

the last time we looked at the online end, we addressed the concepts and day-of event-driven targeting. In this article we draw attention to semantic and technographic targeting. Before we do, though, it would be useful to re-establish the importance of targeting your key customers on the Internet. Every year 300 billion U.S. dollars was spent on advertising, with about 112 billion U.S. dollars directed to the wrong audience. Every marketing dollar counts and it is crucial that your message has been received by the right people at the right time.

Semantic Targeting

Imagine the following scenario. You are a distributor of the brand of scotch, and you are looking to build awareness for the brand and promote your latest money saving deals. You can advertise online and pay for specific keywords from your advertising a bundle, so that on several occasions, when the Scots were looking for, your ad appears. However, on one such occasion when your ad appears, it accompanies an article about a young student who died from alcohol poisoning after consuming excessive brake. To get your brand associated with this story is clearly detrimental to your advertising purposes. Using semantic targeting, this scenario can be avoided.

When selecting keywords, technology analyzes the context of your specific word in relation to their motives, and then only allows your ad to be displayed on a suitable site. technology can ensure that your ads are not located in places with any offensive or inappropriate content. Semantic targeting is said to increase the accuracy of targeting significantly below 50% as high as 98%. Therefore, when placing any advertising online is crucial to identify the digital agency with a semantic targeting capability to ensure that your message is contextually relevant and presented in a corresponding Web site.

Technographic Targeting

This kind of targeting include research and technological capabilities of computer users, and finding out their online habits. This may vary if the user has a high-speed internet connection, whether they use a certain type of operating system, or even a specific type of browser. This information is important in level of behavior, because it gives the marketer important information on how tech savvy consumers, but also on a practical level, it can help a marketer to choose the right level of technology to target the right people. An example of this can be if your ad contains a video display, if the user does not have flash player installed then obviously their efforts are wasted